Conversions are specific to the context of ads. Unlike key events, conversions are eligible for bidding and reporting in Google Ads. To create a conversion, identify a key event in Google …

The " Cross-device conversions " ("Cross-device conv.") column reports the total number of cross-device conversions across all of your conversion actions. Cross-device conversions start as a …

Note: Conversions measured by importing Google Analytics goals aren't supported for enhanced conversions. If you'd like to use enhanced conversions, consider setting up a new Google Ads …

If you have a problem with your conversion tag status, or you're not seeing your conversions, go to troubleshooting conversion tracking status. If you're experiencing issues with your tag, …

How conversions work 1. Select the surfaces for your conversion tracking First, tell us about your business and where your conversions happen. Website conversions: Website conversion …

App conversions For businesses with mobile apps, in-app conversions are essential to measure the true impact of Google Ads. This process allows you to determine how ad clicks translate …

Create conversions with Google Analytics key events You can create a conversion in Google Ads from a Google Analytics key event and manage its settings through the Google Ads and …

Enhanced Conversions Best Practices A guide on improving the accuracy of your conversion measurement. About enhanced conversions Enhanced conversions is a measurement …

Enhanced conversions for leads is an upgraded offline conversion import that offers benefits like greater durability, more accurate reporting and engaged-view conversions, cross-device …

Different ways to track conversions When you run ads with Google Ads, you may want to know whether clicks on your ad led customers to take certain actions such as making a purchase on …