Analytics Academy on Skillshop is a collection of free e-learning courses designed by Analytics experts to help users get the most out of Google Analytics. Google Analytics currently offers 4 …

How Google Analytics works Google Analytics is a platform that collects data from your websites and apps to create reports that provide insights into your business. Measuring a website To …

The Google Analytics demo account is a fully functional Google Analytics account that any Google user can access. It contains 2 Google Analytics properties. The demo account is a great way …

Official Google Analytics Help Center where you can find tips and tutorials on using Google Analytics and other answers to frequently asked questions.

Google Analytics stores data from your website or app in two types of tables optimized for either performance or flexibility. One group of tables aggregates your data to provide fast, …

Reach your marketing goals Put your insights from Google Analytics to work with Google Ads to help get your business in front of the right customers across Search, YouTube, and more.

Discover how to set up Google Analytics for your website or app by creating a Google Analytics 4 property, adding a data stream, and adding your Google Analytics code.Note: The previous …

This article covers access and data-restriction management for Google Analytics. In Google Analytics, you manage data restrictions by choosing one or both of the data-restriction options …

Google Analytics collects the following information through the default implementation: Number of users Session statistics Approximate geolocation Browser and device information See a full …

Discover how to add, delete, create, and manage properties, accounts, and data streams in your Google Analytics account.You need the Editor role to edit and delete accounts, properties, and …